Tytuł: Quality assessment of private fitness centers in eastern Thessaloniki
- Margaritis Terzoglou, Panagiotis Papadopoulos, Vasilios Koronas, Apostolos Matsaridis
- Studies in Physical Culture and Tourism
- Strona początkowa:
- Strona końcowa:
- Słowa kluczowe:
- service quality, SERVQUAL, sports fitness centers
Introduction. The paper aims to assess service quality in private gyms of eastern Thessaloniki.
Aim of Study. The study focused on demographic differences, participation frequency and intention
to continue participation in fitness centers of eastern Thessaloniki.
Material and Methods. The sample consisted of 250 (N = 250) (mean age 24 years) customers of four
private fitness centers in the eastern part of Thessaloniki. The theoretical model used was the
SERVQUAL model as modified by Alexandris et al. (2004).
Results. No statistically significant differences were found between ANOVA results of five aspects of
service quality and participants' occupation as well as education level. There were statistically significant
differences between all service quality aspects and participation frequency. The regression analysis
revealed a statistically significant contribution of the aspect of intention to participate in fitness
services in the future to two factors: reliability and expected outcome (beta 267, t = 2.892).